Network Aware Content Scheduling
Movik’s intelligent mobile content delivery technology extracts the untapped, inherent awareness found in the mobile network. By leveraging its location at the edge of the RAN, Movik’s technology gains real-time knowledge of the following key attributes without requiring expensive and complex integration with other operator service plane network elements:
- Device/User Equipment
- RAN network condition detection
- Session/Mobility information
- Content/Application being accessed by subscribers
Operators may establish policies and procedures across any of the above dimensions (i.e. device type, content type, congestion-based etc.) for mobile Internet traffic management, re-direction, and delivery.
The real-time network, user, and content information is analyzed and correlated with the aforementioned operator policies. This is then used to drive Movik’s patent pending content scheduling engine. Movik’s content scheduling engine significantly improves the efficiency of mobile content delivery, while improving the subscriber user experience.
Of course, this is accomplished within the existing infrastructure topology defined by the 3GPP and 3GPP2. The technology is transparent to other network elements in the infrastructure, completely 3GPP and 3GPP2 standards compliant, and can be deployed with minimal integration with the service plane complex.

